Today’s food system is living in the past.
Today’s food system is living in the past.
Old Ways
Restaurants are still operating with business models and processes from 30 or 40 years ago. Owners are stretched, workers are stressed out, and consumers are missing out.
Not there yet
New technologies have been brought in, but they’ve focused on improving current processes with data and software.
The issue
They haven’t actually touched the key issue: food and the way restaurants handle it. This is where fundamental change is needed (and where the most gains can be made).
Founders
Robotics expert: Soroush Sefidkar
Co-Chief Executive Officer
Soroush has founded two robotic companies and led the teams behind the first Canadian security robot and an autonomous UV inspection robot. He holds a Masters degree in Mechatronics Engineering from SFU.
Technology expert: Daryoush Sahebjavaher
Chief Technical Officer
Daryoush is the inventor and patent holder of multiple technological inventions such as smart insoles and THC breathalyzers. He is a second-time founder with a Masters degree in Mechatronics from UBC.
Restaurant expert: Ashkan Mirnabavi
Co-Chief Executive Officer
Ash has founded companies in hospitality, food-tech, and Saas. 5 years ago he bought three restaurants. He’s been suffering ever since.
Meet the Team
Brittany Bartram
Marketing and Business Development Specialist
Spencer pickard
Mechatronics Engineer
Shady Abo El Kasim
Business Development Specialist
Xinghao Li
Mechatronics Engineer
Billy Wong
Software Development Specialist
Viacheslav Karpizin
Senior IOT Expert
Advisory Board
Clayton
Wood
Business Strategy & Fundraising Advisor
Ex-CEO of Picnic, the first robotic pizza maker, an entrepreneur at heart with over 10 years of experience launching companies and has over 20 years of experience as a CEO and COO.
Scott
Erickson
Sales & Marketing
Advisor
Ex-CMO of Picnic, the first robotic pizza maker with almost 20 years of experience in marketing, brand development, and leveraging the digital marketing space.
Amirmasoud
Ghasemi
Robotics & AI
Advisor
A serial entrepreneur and senior robotics software engineer, with over 13 years of experience in robotics, computer vision, and R&D management.
Kathirgugan
Kathirasen
Design & Manufacturing Advisor
Co-inventor of the world’s first salad-making robot. Employee #1 of Silicon Valley food robotics pioneer Chowbotics.
Collaboration is key
Given our experience in both restaurants and technology, we’re sensitive to the challenges and consequences that come with new innovations. Fundamentally, we want to help the whole food system innovate and improve, and hope to collaborate with other technologies to create a better system for all.